« Carney Suggests No Need For New Mortgage Rules | Main | Talking Readvanceables Mortgages »

February 06, 2010

Street Capital Grows Out West

A year ago, the liquidity crisis had many non-bank lenders questioning their competitiveness.  Street Capital is the perfect example of how much things have changed.

Street-Capital The company is on a growth path, with solid funding sources in place and a brand new western Canada underwriting office.

Street’s Vancouver grand opening was well attended on Tuesday, with senior management and underwriters meeting with brokers from around the region.

Unlike some lenders who’ve been reducing their approved-broker lists, Street says its plan is to increase the number of brokers it deals with.

“We will be doubling our sales force across the country to continue to take advantage of the distribution power of the mortgage broker channel,” says Jason Humeniuk, VP Sales, Western Canada.

“Our commitment to the broker market in Canada, and in this case Western Canada, remains strong,” he adds.

This does appear evident from the investment the company has made in human capital and infrastructure in Vancouver.

Street says it is committed to equipping brokers with better “tools and knowledge” to stay competitive.  In our humble view, the best thing a lender can do for brokers (and customers) is offer innovative products at competitive rates, and that’s exactly what Street seems willing to do.  Its new industry-first 1-year variable is case in point.

Comments

My Photo
Melanie & Rob McLister

Mortgage Question?



Subscribe (Free)

Enter Your Email Here



Canadian Mortgage Trends RSS



Mortgage Links


Industry Links


Commentary



In the Media...


Business News Network

Globe & Mail

Wall Street Journal

Macleans

Financial Post

Toronto Star


Staff


Canadian Mortgage Awards

Canadian Mortgage Awards

Canadian Mortgage Awards

Canadian Mortgage Awards

Canadian Mortgage Trends (CMT) delivers the latest mortgage news in Canada for homeowners, online mortgage brokers, and real estate professionals. Legal Information: Consult a qualified mortgage advisor before making any mortgage decision based on information you read here. Similarly, if you see a financial or tax strategy discussed here, always consult a licensed and qualified investment or tax advisor to ensure the strategy is right for you. Mortgages, investment, and tax strategies mentioned on this website are not appropriate for everyone. In many cases, they may not be feasible at all and/or entail serious risks. While reasonable effort is made to ensure the accuracy of information and data contained herein, accuracy, facts, completeness, and suitability can not be guaranteed. Past performance is not a good predictor of future performance. Results, rates, strategies, and terms are not guaranteed and CMT and its affiliates assume no liability for any losses that may occur from your reliance on such information. The information on this site reflects purely our opinions, and not necessarily the opinions of any other party. Readers are welcome and encouraged to leave comments. Please note, however, that CMT endeavours to keep all forums factual and civil for the benefit of readers. Comments that are off-topic, quarrelsome, accusatory without evidence, factually incorrect by objective standards, racially insensitive, profane, slanderous, misleading, made with false email addresses, made under multiple pseudonyms or different names from the same IP address, or otherwise rude or deemed inappropriate by CMT, may be removed without notice. To reduce incidences of SPAM, linking to or promoting individual brokers is not permitted. CMT is a news site, and not affiliated with most of the people or companies mentioned. Company logos and trade-marks displayed herein are the property of their respective owners, are displayed for commentary purposes only, are not intended to be used in a competitive manner with said owner, and should not imply an association or affiliation between CMT and said trade-mark owner or its products or services. Information herein is not intended to be, nor does it constitute, mortgage advice, investment advice, tax advise, financial advice, recommendations, or solicitations to buy or sell securities. CMT personnel and related parties may have an interest in the mortgages, services, companies, products, or securities mentioned on this site. Please contact us if you require clarifications of the above. CMT's website is owned and operated by McLister Media Inc. CMT's trademark and copyrights are used by McLister Media Inc. under license. For questions about the news you see here, mortgages, copyright, or republishing CMT content, please contact us at (800) 280-2460 or info@canadianmortgagetrends.com. Thank you for reading CMT. Copyright 2012. All rights reserved.