Dominion Lending Centre‘s $2 million Don Cherry ad campaign kicked off Saturday night. Here’s the first commercial for those who might be curious.
The 52-week campaign is the largest single ad spend by a Canadian mortgage broker firm ever, according to the company.
On top of this, DLC says its brokers are investing over $1 million of their own promotional dollars (irrespective of DLC’s ad fund) to leverage the campaign.
See also: Dominion Lending Signs Don Cherry