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DLC’s New Don Cherry Commercials

Dominion Lending Centre‘s $2 million Don Cherry ad campaign kicked off Saturday night. Here’s the first commercial for those who might be curious.

The 52-week campaign is the largest single ad spend by a Canadian mortgage broker firm ever, according to the company.

On top of this, DLC says its brokers are investing over $1 million of their own promotional dollars (irrespective of DLC’s ad fund) to leverage the campaign.

See also: Dominion Lending Signs Don Cherry