Robert McLister·Mortgage Broker News·November 3, 2010DLC’s New Don Cherry Commercials Dominion Lending Centre‘s $2 million Don Cherry ad campaign kicked off Saturday night. Here’s the first commercial for those who might be curious. The 52-week campaign is the largest single ad spend by a Canadian mortgage broker firm ever, according to the company. On top of this, DLC says its brokers are investing over $1 million of their own promotional dollars (irrespective of DLC’s ad fund) to leverage the campaign. See also: Dominion Lending Signs Don Cherry Like news like this?Join our CMT Updates list and get the latest news as it happens. Unsubscribe anytime. SUBSCRIBE! Thank you for subscribing. One more step: Please confirm your subscription via the email sent to you.