For the country’s largest mortgage teams, switching to a new brokerage and/or teaming up with a new broker network is no small decision. But it can yield new opportunities.
As part of a periodic series, CMT features short profiles on $100 million+ broker groups that have decided to make a switch.
This week’s featured team is Origin Mortgages, one of the west coast’s leading broker groups by volume.
Origin Mortgages
Team Name: Origin Mortgages
New Brokerage Firm: DLC-Origin
Website: originmortgages.ca
Headquarters: Vancouver, BC
Lead Planner: Geoff Willis
Years in Industry: 23
Licensed Agents on Staff: 45
Team Volume (Trailing 12 mo): $450 Million
Prior Brokerage: Origin Mortgages (independent)
Top Stated Reasons for Changing Firms:
1. “We like the leadership position DLC has in innovating/improving its model.”
2. “We have a joint commitment to OTTO as the preferred operating system for DLC” (i.e., Much of DLC’s CRM, process flow, reporting and document management systems will be based on OTTO going forward, Willis says.)
Top drivers of business: “About 45% of business is via referral partners; about 20% is builder (new home mortgages); 20% is returning clients and personal referrals; and the remaining 15% comes from online and media advertising.”
Business Model in a Nutshell: “Origin provides its Advisors and clients with services and programs not found at any other brokerage, like a variable-cost assistant service with our Operations Centre team, access to capped rates to assist new homebuyers, a points-based rewards system, our FUEL program for referral partners and an automated CRM program to stay in contact automatically with clients and partners.”
“Secrets” of Success: “We try to focus on innovating our business processes with a mind to improving our clients’ experience with our Advisors and our company as a whole. Ecstatic clients always create outstanding business results overall. Our new “3 unique bids” model is our latest client centric improvement.”
Rob McLister, CMT
Last modified: April 26, 2017
Interesting topic Rob and insightful to read what they feel has assisted their success.
Geoff, Kevin and Denny are certainly some of the most forward looking people in our business and I think they will make a big contribution to DLC.
Thanks Barb. Successful teams like Origin make great case studies. If there’s one vein that runs through all of these Top Teams stories, it’s that top performing teams convert every process to an efficient well-oiled system. Little is left to chance.
Cheers…
Thanks Ron. As an Otto licensee you will be pleased to hear that multiple broker networks are now permitting their brokers to access the web based client app that maps into expert and Otto.
I enjoyed my first year in 2008 with ORIGIN as a new broker…excellent organization. Welcome Geoff and Kev! see you around :)