For the country’s largest mortgage teams, switching to a new brokerage and/or teaming up with a new broker network is no small decision. But it can yield new opportunities.
As part of a periodic series, CMT features short profiles on $100 million+ broker groups that have decided to make a switch.
This week’s featured team is Origin Mortgages, one of the west coast’s leading broker groups by volume.
Team Name: Origin Mortgages New Brokerage Firm: DLC-Origin Website: originmortgages.ca
Headquarters: Vancouver, BC Lead Planner: Geoff Willis Years in Industry: 23 Licensed Agents on Staff: 45 Team Volume (Trailing 12 mo): $450 Million Prior Brokerage: Origin Mortgages (independent) Top Stated Reasons for Changing Firms:
1. “We like the leadership position DLC has in innovating/improving its model.” 2. “We have a joint commitment to OTTO as the preferred operating system for DLC” (i.e., Much of DLC’s CRM, process flow, reporting and document management systems will be based on OTTO going forward, Willis says.)
Top drivers of business: “About 45% of business is via referral partners; about 20% is builder (new home mortgages); 20% is returning clients and personal referrals; and the remaining 15% comes from online and media advertising.”
Business Model in a Nutshell: “Origin provides its Advisors and clients with services and programs not found at any other brokerage, like a variable-cost assistant service with our Operations Centre team, access to capped rates to assist new homebuyers, a points-based rewards system, our FUEL program for referral partners and an automated CRM program to stay in contact automatically with clients and partners.”
“Secrets” of Success: “We try to focus on innovating our business processes with a mind to improving our clients’ experience with our Advisors and our company as a whole. Ecstatic clients always create outstanding business results overall. Our new “3 unique bids” model is our latest client centric improvement.”
Rob McLister, CMT
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