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Self Promotion and the CMAs

Friday is the last day to nominate a deserving company or mortgage professional for a Canadian Mortgage Award (CMA).

Canadian-Mortgage-AwardsIf you’re in the brokerage industry, you know how valuable it is to win, or even be nominated. The CMA’s have become big business. Firms trumpet how many awards they’ve won in elaborate marketing campaigns and winners carry more credibility with customers, employers, and recruiters.

That’s why industry folks have been peppering colleagues’ inboxes lately with requests for support. But all the build-up surrounding the CMA’s nomination process occasionally overlooks something: deserving candidates.

KMI, the purveyor of these awards, states:

“…Only those with the highest number of nominations in each category will be invited to…the Finalist stage.”

If you want a shot at the podium, its website says:

“…you need to campaign among your peers, colleagues and clients to ensure you receive a large number of nominations…”

Understandably, KMI has an economic interest in maximizing participation and promoting the nomination process. Ranking candidates by nomination count also helps whittle down the field for judges.

But there are so many high-calibre non-self-promoters who dedicate themselves to their companies/customers simply because they take pride in excellence. Too many get overlooked because they don’t have the reach to get enough nominations, or feel uncomfortable tooting their own horn.

That’s not to say the CMAs aren’t a worthy endeavour. They do recognize some top talent in our business and KMI does a fantastic job with the event.

But, to a large extent, the popularity contest aspect of the CMAs has made it less about honouring the truly best and brightest in the industry.

Going forward, organizers may want to find a way to consider exceptional candidates with only a few nominations. That would ensure the Canadian Mortgage Awards don’t turn into the Canadian Nomination Awards, and lose intrinsic value.

Rob McLister, CMT