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Ord and Invis/MI Split

Bob-OrdThursday’s big story in the mortgage industry was the departure of industry icon and CEO Bob Ord from Invis/Mortgage Intelligence. Ord was appointed CEO of the company just ten months ago.

People in our business found the news a little peculiar and sudden, but in speaking with Ord and folks at Invis/MI, it simply boiled down to a philosophical difference between the two parties on company direction. There appeared to be no animosity between them.

Invis-MIIn his short time at Invis/MI, Ord seemed to breath new life into the organization. He was responsible for attracting top sales and marketing talent, a number of high volume brokers and a deal with Kanetix to generate online mortgage leads.

After Ord’s unexpected departure from Mortgage Architects in 2011, this latest incident may make some wonder. But he remains one of the sharpest most accomplished executives in the industry. Ord tells us he has lots of ideas to execute on and he won’t be retiring anytime soon.

As for Invis/MI, life goes on. It’s got a powerful sales team, capable management with incoming CEO and industry vet Cameron Strong, and a highly competitive broker model. That model includes compliance, payroll and marketing support with a compelling commission split for high volume brokers.

Rob McLister, CMT