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The Latest Mortgage Share by Channel

They get paid the least for every mortgage they sell.

The mortgages they originate have the highest customer retention rate.

They cross-sell more than either of the two other mortgage channels.

We’re talking about branch mortgage reps, and the banks would love to reverse their long-term decline in market share.

Here are the latest channel share estimates from RBC Capital Markets’ recently-released Canadian Mortgage Primer.

Market-Share-by-Channel

Sources: RBC Capital Markets estimates, CMHC and CAAMP