It’s a big move for the 75-year-old institution. ATB has used posted rates for decades.
Last week, for example, it was displaying a 5.14% five-year fixed on its rate pages. Now, all the rates you see are the rates “you can expect to pay,” says EVP of Retail Financial Services, Rob Bennett.
Posted rates were traditionally a means for banks to recognize “loyalty and good customers” through discounting, says Bennett. But they’ve evolved and led to “inefficient discretionary pricing models and complicated interest rate differential (i.e., penalty) calculations. It’s come to the point where our team thinks the practice is unnecessary.”
“We now need to compete on service and the quality of advice,” he says. “We no longer gain an earnings advantage on our IRD calculation.”
As with many non-bank lenders, ATB’s penalties will now fairly compensate for losses that result when a customer breaks his or her mortgage contract.
By contrast, all of the major banks still use posted rates, and it’s one of the biggest disadvantages of their mortgages.
One criticism is that posted mortgage rates facilitate a form of price discrimination. As Bennett puts it, “The price that people pay can become dependent on their negotiation skills.”
That’s an arguable downside, however, since negotiation is a life skill that benefits those who are good at it. The bigger problem for consumers is that posted rates are less transparent, resulting in research inefficiency when hunting for a good mortgage rate.
Worse than that, posted rates lead to extreme IRD charges (a.k.a. prepayment penalties). Interest rate differentials are supposed to offset a lender’s loss when a customer backs out of an interest rate that’s higher than the rate a lender can charge today.
But big banks take it to another level by calculating IRD with inflated posted rates. That creates bigger differentials between a customer’s rate and current rates. That often leads to IRD charges that are greater than the lender’s actual lost interest.
Bennett says, with ATB, “IRD is simply the customer rate minus the advertised rate for the existing term, multiplied by the outstanding balance and remaining term.”
The debate over egregious IRD penalties won’t go away, but it remains to be seen whether any of the Big 6 banks follow ATB’s lead. With three quarters of the mortgage market, they don’t need to make knee-jerk decisions.
But there is a first mover advantage to doing the right thing. Advertising no-haggle rates “creates so much less confusion for customers,” Bennett argues. “Doing something (like this) ahead of the curve…creates significant goodwill.”
Sidebar: In our interview, ATB restated its commitment to mortgage brokers. Bennett notes: “We have really great mortgage (broker) partners. We are not changing our relationship in any way with those partners.”
Rob McLister, CMT