The mortgage industry’s biggest association announced extensive changes today.

The Canadian Association of Accredited Mortgage Professionals (CAAMP) is restructuring its provincial divisions, reinvesting in communications and online technology, reworking its Accredited Mortgage Professional (AMP) designation and rebranding itself (for the second time).

Its stated goal is to strengthen support for the broker channel and better convey its value to consumers and industry stakeholders.

We spoke live with CAAMP Chair Dan Putnam and CEO Jim Murphy about how this all came to pass.

Here is that recorded interview…

Click here for the full transcript of the above interview.