The Core Strength of CAAMP

Dan Putnam, Chair, CAAMP Board of Directors
Special to CMT

Last week we announced that Jim Murphy, CAAMP President and CEO since 2007, will be moving on to a new career opportunity. Jim has been a strong advocate for the association and the industry, and has definitely left his mark.

A large part of Jim’s legacy is undoubtedly CAAMP’s exceptional senior management team, whom he surrounded himself with throughout the years. This talented team, alongside a committed Board of Directors, will be working to re-examine CAAMP’s organizational structure to ensure your association is being run as effectively and efficiently as possible – both now and into the future.

Samir Asusa

In the interim, Samir Asusa, CPA, CGA, Senior Vice President and CFO at CAAMP, is at the helm. Prior to joining CAAMP in 2007, Samir was VP of Finance at another association for seven years, during which time he was an integral part of the successful merger of two key associations after decades of operating separately in the same industry. His previous experience also includes working with commercial and residential real estate property firms. Samir’s expertise focuses on implementing, monitoring and readjusting financial controls, as well as allocating the best use of membership funds.

Jennifer Braid Headshot
Jennifer Braid

Jennifer Braid has been with CAAMP for one year now as VP of Member Services, where she focuses on ensuring industry members are engaged and aware of the benefits of membership. She is responsible for all areas of membership and events, oversees CAAMP’s regional chapters, and is executive director of the CAAMP Foundation. Prior to joining CAAMP, Jennifer was with CMHC for 14+ years and TD Bank for seven years. During her last eight years with CMHC, Jennifer led a team of 22 and created an atmosphere conducive to personal development, providing expertise, advice and leadership. She was instrumental in the development of a number of national strategies, all while developing and managing relationships with senior management and key decision makers. During her time at CMHC, Jennifer was elected to CAAMP’s Board of Directors for two consecutive terms.

Jennie Headshot
Jennie Hodgson

Jennie Hodgson, B.Ed., VP of Education, has been with CAAMP since 2008 and is responsible for overseeing the design and development of licensing education courses for the mortgage broker channel. Her focus is on ensuring CAAMP provides leading-edge education so that mortgage professionals acquire skills and knowledge to positively impact their brokering careers. Since 2001, Jennie has dealt with all aspects of education in the mortgage industry, including curriculum/content design and development, online and in-class education delivery, as well as examination design, development and administration (in both English and French). Prior to joining CAAMP, Jennie provided mortgage underwriting, servicing and broker training with a Canadian financial institution, a U.S. commercial lender and a consulting firm.

Cindy Freiman - May 2015
Cindy Freiman

Cindy Freiman was welcomed to the CAAMP team late last year in the newly-created Director of Marketing and Communications role. From this post, she communicates to members about the association’s mission and information critical to the industry, including the launch of Mortgage Dashboard and Canadian Mortgage Trends 2.0. She specializes in the promotion of members, member companies and, most importantly, the broker channel. Most recently Cindy spearheaded a national Value of a Mortgage Broker consumer-awareness marketing campaign. Running throughout 2015, it will help drive the message that working with a mortgage broker is the best possible choice when seeking a mortgage. The campaign includes online, digital, display, mobile, Facebook and print advertising across Canada. Celebrating her 10th year in the Canadian mortgage brokering landscape, Cindy is the founding editor of CMP – having helped launch the magazine in 2006 and the Canadian Mortgage Awards in 2007. She also served for six years as Director of PR and Communications at Dominion Lending Centres where she spread the word about the company, then in its infancy.

Given the above, it’s easy to appreciate why the Board of Directors has full confidence in the experienced and dedicated staff currently in place. In the coming months and beyond, the association will continue to focus on initiatives that members have told us are important to them. That includes promoting the benefits of the broker channel to consumers, industry partners, government and other stakeholders. With this in mind, we’re excited for what the future holds for both CAAMP and the Canadian mortgage broker industry.

  1. Yeah Robert McLister … your magazine is not simply the mouthpiece of CAAMP. In fact it is legally owned by CAAMP (bought and paid for). Here’s a challenge for you. How about a legitimate critique of CAAMP, including the challenges it faces by the fact Jim Murphy leaves behind an organization which has lost its way and is in severe decline? Will CAAMP let you write the piece? Will you have the independence to legitimately research and write it, with supporting information and not slanted and selective anecdotal nonsense? We will stay tuned.

    1. Persuasively worded, Mark. You likely had some folks believing that CAAMP’s 2014 CMT purchase—reported well over a year ago—is news. If we ever do another association critique, it’ll include all the associations because none of them are unflawed. And if one CAAMP-posted editorial in 15 months makes for a “mouthpiece,” that’s an impossibly tight standard for objective journalism. You must have a short reading list.

  2. I for one haven’t noticed any adverse changes in this site since CAAMP took over, although I did like the old simpler format better. I think you’ve done a good job in not tooting your employer’s horn Rob and if an occasional CAAMP advertorial is the price of getting your articles, so be it.

    Mark’s comment is just out of line. Guys like him waste so much time picking sides when what we really need is to come together and consolidate. The power is in numbers and unity, not bureaucracy and duplication of roles. This country isn’t big enough for more than one broker association to operate effectively. Regulators, the Finance Dept, OSFI, lenders and suppliers don’t want to deal with 6 different associations.

    There are only two reasons we have all these organizations: politics and egocentric leadership who care more about protecting their paycheques and profiles than truly serving member interests.

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