By Mike Cameron, Special to CMT
We’re back with Part IV of the Badass Brokering series. The last ingredient in the formula is the simplest, but also the most overlooked: Authenticity.
Simply put, be you. Stay true to who you are.
Authenticity is now a buzz word in many marketing circles, but let’s dig deeper to understand what it really means.
- Understand that the greatest thing we sell is trust.
- List the objections you run into regularly and develop questions to lead your prospects to the answers.
- Create a list of points you need to make and objections you encounter and build a repertoire of stories around them.
- Simply be you.
Michael Cameron is CEO of AXIOM Mortgage Partners, a national network of independent mortgage brokerage firms. Mike has been in the mortgage brokerage industry since 1994 and is a graduate of the Sauder School of Business at the University of British Columbia.