I saw a great meme this week. It said, “For years, I thought my housework wasn’t getting done because I didn’t have the time. Turns out, that wasn’t the problem.”
We all have a list of things we would do if we had the time. Now, we have the time to move that list to the front-burner and turn up the heat. Don’t miss this chance. With any luck, it won’t come around again for a long time.
Now, I can’t say this strongly enough: This is not the time to sell. But this is the time when your customers really need you. By rising to the occasion, you’ll meet pressing customer needs.
Hopefully, your clients already know you as somebody who’s a “helper.” If that’s the case, this is a golden opportunity to cement that in their minds. If you’ve had more of a sales relationship with them, now’s the time to become the helper they need.
5 things your customers (and all of us) need right now
Reliable information (since we’re all scrolling through a thousand memes like the one I quoted above).
Activities for withstanding social distancing, self-isolation, or quarantine.
Clear updates on government programs and other tools to keep their budget, savings, or mortgage on track.
Caring contact, especially if they are on their own and likely to feel lonely.
Reassurance for those who are in a good position, or your expertise and suggestions if they aren’t.
Don’t wait to start generating helpful content – others will happily fill the need.
Past clients, prospects, referral sources, partners, friends, relatives—everybody needs trustworthy information right now. You can fill the need with content marketing that is thoughtful and caring.
Not sure how to get started? Here’s how: Take a look at the list I’ve provided. Take something directly from it, or use it to generate ideas that fit you better.