
marketing


Unleashing the power of LinkedIn: essential strategies and hidden gems for mortgage professionals
In today’s digital age, LinkedIn has become a powerful tool for professionals across industries to connect, network, and showcase their expertise.

How mortgage brokers can unlock the power of personal video messages
It’s important to find ways to connect with potential clients and build trust. By recording a video that is tailored to an individual prospect, you can set yourself apart from others and create a memorable experience.

Attention Brokers: How Many of You are Doing Website Audits?
The word “audit” has such a bad reputation, it should be a four-letter word, not five. You hear audit, and you think “hassle.”

How to Keep Marketing When Business Stops Moving
I saw a great meme this week. It said, “For years, I thought my housework wasn’t getting done because I didn’t have the time. Turns

Attention Brokers: 8 Common Content Marketing Mistakes You Are Probably Making
If you’re sharing content online (and I hope you are), common pitfalls could be costing you. And not just costing your business. They also cost

Market Your Mortgage Business More Effectively in 2020
It’s not too early to be thinking about New Year’s resolutions. And since you’re promoting yourself and building business, more efficient marketing is probably on

Social Selling: Here’s How to Get Started
Canada’s Internet fact book (issued by CIRA) is full of facts and figures about how Canadians use the Internet. Conspicuously absent from the fact book

30 Easy Social Media Posts to Keep You in Front of Your Clients – Part III
I’ve said it before and I’ll say it again: finding the time to post regularly on social media is a huge challenge. Keeping in front

When it Comes to LinkedIn, You Are What You Share (Part II)
If you only share original content on LinkedIn, you are my hero. Most people just don’t find the time to write enough to be considered